Tatum Louise was born during move-in day.
WHILE MOVING TO COLLEGE, WE NOTICED THAT EVERYTHING LOOKED THE SAME—BORING BLUE MOVING BAGS
and piles of cardboard boxes, all purely functional and lacking personality. There were no bags that felt fun, stylish, or personal. Nothing matched the excitement of starting something new.
We kept asking: Why doesn’t this exist? So we created it.
At Tatum Louise, we believe you’ve got places to be and things to carry—so why not make it cute? Our bags bring color, pattern, and care to a moment that’s often overlooked. They’re lightweight, durable, and designed to make packing feel joyful, whether you’re moving into your dorm, settling into your dream apartment, heading out for a weekend getaway, or simply organizing your space.
Our mission is simple:
To bring color and joy into life’s everyday moves, turning packing chaos into confident self-expression, one vibrant bag at a time.
Because you’re moving more than stuff.
You’re moving forward.
OUR APPROACH
STYLE
Joyful pops of color
Great as a gift
Timeless, confident designs
Signature red full-length dual zippers
Kind to the Planet
Heavy-duty, resilient material
Reusable moving solution, much better than cardboard boxes
Water and dust resistant
Comfortable and Practical
Premium, soft, and sturdy jacquard handles that double as backpack straps
Folds flat for storage
Lightweight yet supports up to 50 lbs
FROM THE FOUNDER
TATUM LOUISE was founded by Tatum, a creator known for her bright, joyful energy and love of all things colorful. With a background in sustainable design, communication, and creative strategy, she brings a playful yet thoughtful approach to everything she makes. This brand is a reflection of her vibrant personality and her belief that everyday life deserves a little more fun, color, creativity, and heart.
