Shop All

TATUM LOUISE bags in Marina Blue, Grasshopper Green, and Peony Pink with bright red zippers.

Cart 0

Sorry, looks like we don't have enough of this product.

Is this a gift?
  • Amazon
  • American Express
  • Apple Pay
  • Diners Club
  • Discover
  • Google Pay
  • Mastercard
  • PayPal
  • Shop Pay
  • Visa
Subtotal Free
View cart
Shipping, taxes, and discount codes are calculated at checkout

Your Cart is Empty

Peony Pink
Marina Blue
Grasshopper Green

Privacy policy

Privacy Policy — Tatum Louise LLC

Effective Date: May 1, 2026

Tatum Louise LLC ("Tatum Louise," "we," "us," or "our") operates an eCommerce storefront powered by Shopify. This Privacy Policy describes how we collect, use, disclose, and protect your personal information when you visit or make a purchase from our website. By using our site, you agree to the practices described in this Policy.


1. Information We Collect

a. Information You Provide

When you interact with our store, we may collect:

  • Full name

  • Billing and shipping address

  • Email address

  • Phone number

  • Payment details (processed securely by third-party payment processors; we do not store full card numbers)

  • Order history and details

  • Account login credentials (if you create an account)

  • Communications you send us (e.g., customer support inquiries)

b. Information Collected Automatically

When you visit our site, we and our third-party partners may automatically collect:

  • IP address and approximate geolocation

  • Browser type, version, and operating system

  • Device identifiers and mobile advertising IDs

  • Pages viewed, time spent on pages, and click behavior

  • Referring URLs and exit pages

  • Cookie and pixel data (see Section 4)

c. Information from Third Parties

We may receive information about you from advertising platforms (such as Meta and TikTok), analytics providers (such as Google Analytics), and marketing platforms (such as Klaviyo) when you interact with our ads or content on those platforms.


2. How We Use Your Information

We use your personal information to:

  • Process and fulfill orders, including sending confirmations and shipping updates

  • Provide customer support

  • Send marketing communications via email and SMS, where you have opted in

  • Personalize your experience and show you relevant advertising

  • Analyze site traffic and usage to improve our website and offerings

  • Prevent fraud and enforce our Terms & Conditions

  • Comply with applicable legal obligations


3. Sharing Your Information

We share your information only as necessary to operate our business:

  • Shopify (eCommerce platform and data processor)

  • Payment processors (e.g., Shopify Payments, PayPal, Stripe) — they receive only what is needed to complete transactions

  • Klaviyo (email and SMS marketing)

  • Fulfillment partners (InSync Fulfillment and any designated carrier) — for order shipping and logistics

  • Advertising platforms (Meta, TikTok, Google, Pinterest, and similar) — for targeted advertising when those pixels are active on our site

  • Analytics providers (Google Analytics and similar) — for site performance and traffic analysis

  • Legal or regulatory authorities — when required by law, court order, or to protect our legal rights

We do not sell your personal information for monetary consideration. We may share certain data with advertising platforms in ways that may constitute 'sharing' or 'sale' under applicable state law — see Section 6 and our Do Not Sell or Share page for your opt-out rights.


4. Cookies & Tracking Technologies

We use cookies, pixels, and similar tracking technologies to operate and improve our site. These technologies fall into the following categories:

  • Strictly Necessary: Required for core site functionality (e.g., shopping cart, checkout). These cannot be disabled without breaking site features.

  • Analytics: Help us understand how visitors interact with our site (e.g., Google Analytics).

  • Marketing/Advertising: Used to deliver personalized ads and measure ad performance (e.g., Meta Pixel, TikTok Pixel, Google Ads).

  • Functional: Remember your preferences and settings.

You can control cookies through your browser settings. Note that disabling certain cookies may affect site functionality. If we implement a cookie consent manager (such as Shopify's built-in tool), you will be presented with granular controls upon visiting our site.

We intend to honor Global Privacy Control (GPC) signals as valid opt-out requests under applicable state law. GPC support will be implemented via our cookie consent infrastructure.


5. SMS & Email Marketing

By providing your phone number or email address and opting in, you agree to receive marketing communications from Tatum Louise LLC. Consent is not a condition of purchase. You may unsubscribe at any time by:

  • Clicking 'unsubscribe' in any email

  • Replying STOP to any SMS message

  • Contacting us at hello@tatumlouise.com

We comply with the CAN-SPAM Act and the Telephone Consumer Protection Act (TCPA). We do not send unsolicited commercial messages and maintain suppression lists for all opt-outs.


6. U.S. Privacy Rights

Depending on the state in which you reside, you may have the following rights regarding your personal information:

  • Right to Know / Access: Request a copy of the personal information we hold about you.

  • Right to Delete: Request deletion of your personal information, subject to certain exceptions.

  • Right to Correct: Request correction of inaccurate personal information.

  • Right to Portability: Receive your data in a portable format.

  • Right to Opt Out of Sale or Sharing / Targeted Advertising: Request that we stop sharing your data for advertising purposes. See our Do Not Sell or Share page.

  • Right to Non-Discrimination: We will not penalize you for exercising any of these rights.

These rights apply to residents of California (CCPA/CPRA), Virginia (VCDPA), Colorado (CPA), Connecticut (CTDPA), Texas (TDPSA), and other states with applicable privacy laws. To submit a request, contact us at hello@tatumlouise.com with the subject line 'Privacy Rights Request.' We will respond within 45 days. We may need to verify your identity before processing your request.

Authorized Agents: California residents may designate an authorized agent to make requests on their behalf. We may require written authorization and identity verification.

Do Not Track: Our website does not currently respond to browser Do Not Track (DNT) signals. We do intend to honor Global Privacy Control (GPC) signals as described in Section 4.


7. Data Retention

We retain personal information for as long as necessary to fulfill the purposes described in this Policy, including:

  • Order and transaction records: retained for a minimum of 7 years to comply with tax and accounting obligations

  • Email and SMS marketing data: retained until you unsubscribe or request deletion

  • Analytics and behavioral data: retained per the default retention settings of each third-party provider (typically 14 months for Google Analytics)

  • Customer support communications: retained for 3 years from the date of last contact

We will delete or anonymize personal information when it is no longer needed for these purposes, unless a longer retention period is required by law.


8. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your personal information. Our eCommerce platform (Shopify) is PCI-DSS compliant. Payment information is processed by certified third-party processors and is never stored on our servers in unencrypted form.

No method of transmission over the internet is 100% secure. In the event of a data breach that affects your personal information, we will notify you as required by applicable law.


9. Third-Party Services

Our website may contain links to or integrations with third-party services. These parties have their own privacy policies, which we encourage you to review:

  • Shopify: https://www.shopify.com/legal/privacy

  • Meta (Facebook/Instagram): https://www.facebook.com/privacy/policy

  • Google: https://policies.google.com/privacy

  • TikTok: https://www.tiktok.com/legal/page/us/privacy-policy/en

  • Klaviyo: https://www.klaviyo.com/legal/privacy-notice

We are not responsible for the privacy practices of third parties. Their collection and use of your data is governed by their own policies.


10. Children's Privacy

Our website is not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13. If you believe a child under 13 has provided us with personal information, please contact us at hello@tatumlouise.com and we will delete that information promptly. Our site is fully public and does not include an age gate; use by minors under 13 is prohibited.


11. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will revise the Effective Date at the top of this page. We encourage you to review this Policy periodically. Continued use of our site after any changes constitutes your acceptance of the updated Policy.


12. Contact Us

If you have questions about this Privacy Policy or wish to exercise your privacy rights, please contact us:

Tatum Louise LLC
P.O. Box 183, Winnetka, IL 60093

Email: hello@tatumlouise.com